How hard the weather is pushing pest demand in each market this week, on a 0 to 100 scale. Temperature-primary model, validated at r=0.93 against pest search interest across 62 metros.
Data through Oct 20, 2026. Regenerated nightly.
100 = peak-season demand. 30 = the winter floor. More metros are being added; to ask for yours, email Frank.
One email a week for the metro you pick: the number, the direction, and the three-week outlook.
You are on the list. The report arrives weekly.
This is the market's half of the math. The Almanac runs your half: your spend and your signed customers, graded against this same curve. See the Almanac
A daily temperature-to-demand curve: nothing below a 48°F daily mean, full demand at 86°F, easing in extreme heat outside the desert, with a winter floor of 30. It measures the market, not any one company, and contains no company's advertising or customer data.