Last 7 days
43
observed
How hard the weather is pushing pest demand in Columbus right now, on a 0 to 100 scale where 100 is peak-season demand and 30 is the winter floor that never goes away.
Columbus sits at 33 this week, right on its five-year normal for mid October. The forecast has it easing to 30 next week. Off-season. Columbus's floor is 30, and on a normal year the ramp starts the week of May 14. The off-season is a floor, not a zero. Accounts that hold presence here start the spring ramp warm.
On a normal year pest season in Columbus starts building the week of May 14, when the Pest Pressure Index clears 40 off its winter floor, and is fully on by the week of May 28, when it crosses 50, half of peak. It peaks at 73 the week of Jul 2 and drops back under 50 the week of Sep 24.
One email a week: this number, which way it is heading, and what that means for the next three weeks. Columbus only.
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This is the market's half of the math. The Almanac runs your half: your spend and your signed customers, graded against this same curve. See the Almanac
The Pest Pressure Index converts daily temperature into pest demand: nothing below a 48°F daily mean, rising to full demand at 86°F, easing in extreme heat, with a winter floor of 30. Weekly readings average the daily values. In Columbus the model tracks five years of "pest control" search interest at r=0.80; across 62 metros it runs r=0.93. It measures the market, not any one company.
Weather data: Open-Meteo. Search interest: Google Trends, Columbus, Ohio market. Readings are the engine's own output and contain no company's advertising or customer data.