Last 7 days
75
observed
How hard the weather is pushing pest demand in Orlando right now, on a 0 to 100 scale where 100 is peak-season demand and 30 is the winter floor that never goes away.
Orlando sits at 69 this week, 3 points above its five-year normal for mid October. The forecast has it rising to 80 next week. This is the fall slide. On a normal year Orlando drops under 50 the week of Nov 26, 6 weeks out. From here the normal gives back another 29 points to a floor of 37 by January. Demand falls faster than most budgets do, and the slide is where spend runs ahead of the market.
On a normal year pest season in Orlando starts building the week of Jan 22, when the Pest Pressure Index clears 40 off its winter floor, and is fully on by the week of Feb 19, when it crosses 50, half of peak. It peaks at 90 the week of Aug 6 and drops back under 50 the week of Nov 26.
One email a week: this number, which way it is heading, and what that means for the next three weeks. Orlando only.
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This is the market's half of the math. The Almanac runs your half: your spend and your signed customers, graded against this same curve. See the Almanac
The Pest Pressure Index converts daily temperature into pest demand: nothing below a 48°F daily mean, rising to full demand at 86°F, easing in extreme heat, with a winter floor of 30. Weekly readings average the daily values. In Orlando the model tracks five years of "pest control" search interest at r=0.88; across 62 metros it runs r=0.93. It measures the market, not any one company.
Weather data: Open-Meteo. Search interest: Google Trends, Orlando-Daytona Beach-Melbourne market. Readings are the engine's own output and contain no company's advertising or customer data.