Straight answers about The Almanac: what it is, how it connects, what the ad budget is measured on, and what it costs. The finance side (Ando Forecast) is at the bottom. If your question isn't here, it almost certainly came up before.
The Almanac reads your CRM's own sales history and answers the two questions that decide your growth: what each customer is actually worth, by service and by area, and what to spend on ads each week, measured on booked, paying customers, not clicks.
No spreadsheets to build, no attribution model to babysit. Your CRM sends its report and The Almanac does the math, then hands you the number. It never touches your bids.
No. The Almanac steers the budget, never the ads. It never adjusts a bid, writes a headline, or picks a keyword.
That craft stays with your ads person or agency. They just get a clearer number to work inside, tied to the customers actually worth winning.
No. Flow, not attribution. No one can prove which click drove the sale at a local shop's volume, and The Almanac does not pretend to.
It measures on the booked, paying customer who lives in your own records, the one who lands days after the click and renews for years. Your blind spot for the platforms is The Almanac's home field.
No. The Almanac runs off your CRM, not your bank. There is no Plaid and no bank login.
Your CRM emails a scheduled sales report to an The Almanac inbox, and that is the whole connection. Nothing touches your bank accounts.
No API, no integration, no developer. Your CRM already runs reports; you point one recurring report at an The Almanac inbox and set it to email on a schedule.
Set it once and it runs, refreshing your numbers every time it lands. About five minutes to set up.
Anything that can email a report on a schedule: PestPac, FieldRoutes, Clypboard, GorillaDesk, Jobber, and the rest. If it can export your sales history, it works with The Almanac.
Every connection is read-only: The Almanac reads a report you send it and can never change anything in your CRM.
Your data is encrypted, used only to compute your numbers, never sold, and deleted whenever you ask. That's the whole policy.
Booked, paying customers from your own sales history, not clicks and not leads. That's the customer who renews for years, the one the ad platforms never see.
Lead data only counts when it comes from your CRM. The Almanac never measures on clicks or platform numbers.
The Almanac tells you when a slice is too thin to trust instead of dressing up a number. The confidence read is loudest exactly where the data is thinnest.
You get numbers you can act on, not a dashboard that flatters you.
No. The Almanac reads a report and recommends a number. It never adjusts a bid, never connects an ad account, and can never move a dollar. It reads, it recommends, you decide.
The Almanac is $299/mo, a flat price, never a cut of your ad spend.
It's in private beta with select pest control operators, and there's a $5K/mo ad-spend floor: below that, the math doesn't carry, and I'll tell you so.
That's Run it with Ando. Frank sets it up and runs it alongside you, custom-quoted to your business. Same software, hands-on instead of self-serve.
Ando Forecast is the optional finance add-on beside The Almanac. Where The Almanac points your marketing money, Ando Forecast keeps the rest of the house in order: your real margin, cash, and overdue A/R in plain English.
Ando Forecast is $99/mo, or Pest & Lawn Pro at $149/mo, both with a 14-day free trial. This is the one part of Ando that connects a bank, and it's on Ando Forecast, not The Almanac.
Yes. If you use Ando Forecast, the bank and QuickBooks connections are read-only, so Ando can never move money. Ando Forecast links through Plaid, the same secure link Venmo and Robinhood use, so Ando never sees your login.
Your data is encrypted and never sold. The Almanac itself never connects a bank; that lives only on Ando Forecast.
Tell me about your business and your ad spend. If you fit the v1 profile, I'll get you set up off your CRM's own history, no bank connection required.
Request beta access See Ando Forecast, the finance add-on