The Almanac reads your CRM's own sales history and answers the two questions that decide your growth: what each customer is actually worth, by service and by area, and what to spend on ads each week, graded on booked, paying customers, not clicks. No bank connection. No developer. It never touches your bids.
Live in private beta with select pest control operators at $299/mo flat, never a cut of your ad spend. $5K/mo ad-spend floor. Wider home-services rollout follows. Same plain-English approach as The Forecast, the finance add-on.
The Almanac is live in private beta with a handful of pest control owners running real ad spend. $299/mo flat, $5K/mo ad-spend floor. Tell me about your business and I will reach out if you fit the v1 profile.
Google and Meta grade your marketing on the traffic they can take credit for. The Almanac grades it on the customers who actually booked and paid, read straight from your own CRM. Four things fall out of that.
The Almanac reads your sales history and puts a real lifetime value on every kind of customer you win, by service and by area. A mosquito plan and a one-time job are not worth the same, and neither are two ZIP codes. Now you know the difference, in dollars, before you spend a cent chasing them.
A clear number every week: how much to put behind your marketing, tuned to your season and your best customers. Graded on booked, paying jobs from your CRM, not the clicks and leads the platforms count. Spend where the valuable customers are, pull back where they aren't.
Every job you have ever booked is data you already own. The Almanac turns years of your real results into next quarter's budget: the seasons that pay off, the services worth pushing, the areas worth owning. The longer you run, the sharper the plan gets.
A local shop does not have the volume to prove tiny effects, and The Almanac will not pretend otherwise. When a slice is too thin to trust, it says so instead of dressing up a number. You get confidence you can act on, not a dashboard that flatters you.
The Almanac runs off your CRM, not your bank and not the ad platforms. Setup is one scheduled report, which your CRM already knows how to send. Call it automation lite.
PestPac, FieldRoutes, whatever you run, already schedules exports. You point one recurring report at an The Almanac address. That is the whole setup. No connection to your bids, your bank, or your books.
It works out what each customer is worth, by service and by area, and where your season is heading. All from the booked, paying jobs your CRM already tracks. Nobody touches a keyboard.
Each week, what to put behind your ads and where the value is. You hand it to your ads person or agency, or act on it yourself. The Almanac steers the budget; the craft stays with your team.
If you already have an ads person, an agency, or a marketing director you trust, keep them. The Almanac points the money; your team runs the work.
The piece nobody else is making.
Live in private beta with a small group of pest control owners running real ad spend. The customer-value read, the seasonal model, and the weekly budget are all working against real CRM data. Self-serve signup opens after v1 proves out with these operators. The waitlist gets first crack.
No. The Almanac never connects to your bank, and it never plugs into Google Ads or Meta. It reads one report your CRM already schedules, PestPac, FieldRoutes, whatever you run, sent to an The Almanac address. No API, no developer, no login handed over. That one export is the whole integration.
Booked, paying customers from your own sales history. Not clicks, not form fills, not the leads the ad platforms count. If a dollar of spend did not turn into a customer who paid you, The Almanac does not give it credit. That is the whole point.
$299/mo flat. One price, one tier, never a cut of your ad spend. There is a $5K/mo ad-spend floor as the qualifier: below that, the math does not carry, and saying so plainly is the trust signal. Beta-cohort pricing is locked in for early operators.
No. The Almanac never adjusts a bid, writes a headline, or picks a keyword. It hands your team a clearer budget to work inside, tuned to the customers who actually pay. The craft stays with the people who do it well.
Yes. Same login, same plain-English approach. The Almanac points your marketing money at the right customers; The Forecast keeps the rest of the house in order. Side by side, your operating numbers and your marketing numbers tell one story.
Thirty minutes, free, no pitch. If your bigger problem is your operating numbers, I will point you at The Forecast. If it is your marketing spend, we will talk about The Almanac. If it is something else, I will tell you that too.
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