How it works

Send your sales history. See what customers are worth. Spend on purpose.

The Almanac does the marketing math and hands you the weekly number. Three steps: your CRM emails its own sales history, The Almanac builds what each customer is worth by service and area and the week's ad budget, and you stay in the driver's seat. No bank connection, no developer, about five minutes to start.

Request beta access See what The Almanac does
The three steps

Send, see, act. That's the whole thing.

You bring the sales history you already have in your CRM. The Almanac does the reading, the math, and the grading, then hands you the number that matters. You stay in control of every ad dollar.

1
Step One

Send

Your CRM already runs reports. You point one recurring report at an The Almanac inbox: your sales history, one row per paying service line, with customer, service, date, amount, and ZIP. No API, no integration, no developer, and no bank login. That scheduled report is the whole connection.

The guardrail: The Almanac reads a report you send it and nothing else. It never connects to your bank, never touches your bids, and can never move a dollar. Your data is encrypted, used only to compute your numbers, and deleted whenever you ask.
About 5 minutes Runs off your CRM No bank connection Read-only
2
Step Two

See

What each customer is actually worth, by service and by area, read from your own records. A mosquito plan and a one-time job are not worth the same, and neither are two ZIP codes. Now you know the difference in dollars, before you spend a cent chasing them.

Graded on customers, not clicks: the platforms see the click and never the booked, paying job that lands days later and renews for years. The Almanac grades on that real customer, the one who lives in your own sales history. When a slice is too thin to trust, it says so instead of dressing up a number.
Lifetime value By service and area Graded on booked customers Clear on thin data
3
Step Three

Act

Each week, the number: what to put behind your ads and where the value is. You hand it to your ads person or agency, or act on it yourself. The Almanac steers the budget; the bids, keywords, and creative stay with your team.

What you walk away with: a marketing budget pointed at the customers worth winning, and a real value on the brand spend that never showed up in any ad dashboard. You decide every dollar. The Almanac never touches a bid.
Weekly number You stay in control Never touches bids
Once you're set up

What using The Almanac actually feels like.

No dashboard you have to learn, no attribution model to babysit, no spreadsheet to maintain. Your scheduled report lands, The Almanac refreshes your numbers, and it only hands you the one thing that matters. Here's the rhythm.

Each week

This week's number

What to put behind your ads and where the value is, read from your latest sales history. You hand it to your ads person or act on it yourself. Nothing moves without you.

As you grow

The plan sharpens

Every job you book is more data you already own. The longer The Almanac runs on your history, the tighter the read gets: the seasons that pay off, the services worth pushing, the areas worth owning.

Always

No bids touched

The Almanac steers the budget and never the ads. Bids, keywords, and creative stay with your ads person or agency. They just get a clearer number to work inside.

Fit check

When The Almanac works, and when it doesn't.

Rather tell you up front than have you sign up for the wrong thing. Here's the straight version.

The Almanac works when…

  • You own a pest, lawn, or home-services business
  • Your sales history lives in a CRM you can export from (PestPac, FieldRoutes, Clypboard, GorillaDesk, Jobber, and the like)
  • You're running real ad spend, roughly $5K a month or more
  • You want a budget pointed at the customers worth winning, not another click report
  • You want to spend on purpose and grow the value of the business
  • You'd rather keep your ads person and hand them a clearer number

The Almanac isn't the fit when…

  • You want software that adjusts bids, writes headlines, or picks keywords (The Almanac never touches that craft)
  • You're spending under about $5K/mo on ads (below that the math doesn't carry, and I'll tell you so)
  • Your sales history isn't in a CRM you can export from yet
  • You want per-click attribution (no one can prove that at your volume, and The Almanac won't pretend)
  • You'd rather hand the whole thing off (in that case, Run it with Ando)
The Almanac is in private beta

See what your customers are worth.

Tell me about your business and your ad spend. If you fit the v1 profile, I'll get you set up off your CRM's own history. There's a $5K/mo ad-spend floor: below that, the math doesn't carry, and I'll say so.

Request beta access

Want the finance side too? The Forecast, the add-on, reads your books read-only for margin, cash, and A/R →