Who you're hiring

I'm Frank Andolina.

I built The Almanac, the software that tells a home-services owner what a customer is worth and what to spend on ads to win more like them. I built it because I have spent my whole career on the results-first side of marketing, and years inside a pest control company, and I kept watching good owners guess at the one number that decides their growth. When you reach out, you get me, an operator who has sat in your seat, not an account manager.

Results-first marketer since the late 2000s Paid search at scale Pest-industry operator Built The Almanac Raleigh, NC
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Frank Andolina
I'm not an accountant, I don't want to be an accountant and I bet your accountant doesn't want to be either :)
Frank Andolina · Founder
The short version

You're not hiring a firm. You're hiring a person who has run this kind of business.

I'm not building an agency, and I don't plan to. The experience is the point: fifteen years of running and serving real home-services businesses, applied straight to yours. No layers, no handoffs, no one learning on your dime.

I've been on both sides of this. I've sat in the operator's seat, responsible for the number, and I've spent years on the agency side watching up close what separates the home-services businesses that grow from the ones that stay stuck. That combination, an operator who also builds modern, AI-fluent tools, is the whole reason Ando Systems exists.

The thread through all of it is simple: people helping people. I price out in the open, I tell owners the truth even when it costs me the engagement, and I build things you keep.
Track record

Where the judgment comes from.

Early career
ChannelAdvisor, Click Optimize, RH Donnelley
E-commerce, paid media, and conversion-focused marketing. Where I learned how to turn spend into measurable results.
2009–2015
Click Optimize, then ChannelAdvisor
Results-first from the start: paid search at the agency level, then leading search services teams at ChannelAdvisor for retailers like Dick's Sporting Goods and Macys.com.
Before 2016
Triangle Pest Control, Marketing Director
Inside a home-services company, responsible for the number. I've sat in the seat you're sitting in.
2016–2026
Coalmarch, Inbound Marketing to COO
Joined in 2016 to run inbound marketing, named COO in 2018. Led operations, client services, and digital strategy for a company serving home-services businesses across North America.
Now
Ando Systems, Founder
The Almanac, the marketing-budget software that grew straight out of the work, plus The Forecast on the finance side, fractional COO help, and practical AI. One accountable person, fairly priced.
How I work

The same three things, every engagement.

You work with me directly

You get me on your business, start to finish. Not an account manager, not a template, not a rotating team.

Honest, out in the open

Published pricing. I recommend only what will actually help, and I'll tell you the truth even when it costs me the engagement.

Build things you keep

The systems, the dashboards, and the know-how stay with you when the work is done. No lock-in, no dependency, no games.

Off the clock

I'm a graduate of Gannon University. I live in Raleigh with my wife Danielle, a registered dietitian, and our three kids. When I'm not working, I'm usually running or listening to music, often both at once.

Next step

Spend on the customers who pay you.

Request beta access to The Almanac, or have me run it with you. Straight answers either way, no pitch.

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