Ando Almanac · Coming soon

A budgeting brain for your marketing spend.

Most marketing tools sell you bids, keywords, and creative. Almanac is a different shape. It puts a layer on top of all of it that shows where your ad spend is flowing across the year, where it is leaking, and what next month should look like, so the seasonal cycle stops surprising you.

Built specifically for pest, lawn, HVAC, and contracting owners. Same Ando umbrella. Same operator. Same plain-English approach as Ando Forecast.

Join the early-access list.

Small list. No drip. I will email when there is something real to show, and you get first crack at it.

No spam. No newsletter. Just first look when Almanac ships.

What Almanac is

Three things home-services owners actually need from their marketing spend.

Most owners do not need another attribution dashboard. They need to know if next month's budget is right, whether last quarter was on plan, and where money is quietly leaking. That is what Almanac does.

1

Budget by channel, by month

One view of your full marketing budget: Google, Meta, local, direct mail, sponsorships, agencies. Plan it, set targets, and see actuals roll in against the plan.

2

Seasonal flow

Your business is not flat. Almanac shows you the natural rhythm of spend and revenue across the year, so the pre-season ramp, the summer push, and the winter dip stop catching you off guard.

3

Drift and leak alerts

When a channel goes 30% over budget, when a recurring vendor charge creeps up, when spend is happening that nobody is tracking. Surface it before the month ends, not after.

What Almanac is not

It does not replace your marketing.

If you already have an ads person, an agency, or a marketing director you trust, keep them. Almanac sits on top.

  • Not a bidding tool. It will not adjust your Google Ads bids or write your headlines.
  • Not an attribution engine. It will not tell you which call came from which keyword. That is a different category, and most of those tools lie to you anyway.
  • Not replacing your agency. Or your ads person, or your marketing manager. They get a clearer budget to work inside, not a pink slip.
  • Not a creative tool. No ad generators. No copy suggestions. Your team handles the work; Almanac handles the money flow.
What it is

A budgeting layer above all of it.

The piece nobody else is making.

  • Single source of truth for the full marketing budget, across every channel and vendor.
  • The seasonal flow of your specific trade, mapped to your specific year.
  • Drift alerts when a channel quietly drifts off plan.
  • A view of where the savings show up if you tighten spend: those dollars stay in marketing, not in headcount cuts.
Questions you might have

Before you put your name on the list.

When does Almanac ship?

I will not give you a date I cannot hit. Ando Forecast is live and paying the bills right now, and Almanac is the next product in line. Early access goes to the waitlist before anything is public. Realistic window: it is months, not weeks.

Will it work with Google Ads, Meta, etc.?

Yes, those are the obvious integrations. But Almanac is platform-agnostic on purpose. The point is to see your whole marketing budget in one place, including the local sponsorship, the direct-mail vendor, and the lawn-sign printer your agency does not see.

What will it cost?

Not set yet. It will be in the same neighborhood as Forecast — built to be a no-brainer if you are spending real money on marketing each month. Waitlist gets locked-in early pricing.

I already use Forecast. Will Almanac connect to it?

Yes. Same login, same data layer, same plain-English approach. The two products are designed to sit beside each other under the Ando umbrella so your operating numbers and your marketing numbers tell one story.

I do not have an ads person. Should I get Almanac?

Probably not yet. Almanac assumes you are already spending on marketing and want a budgeting brain on top. If you are pre-marketing-spend, get Forecast first, get your operating numbers clean, and Almanac will be there when you are ready.

Not sure yet?

Talk it through with me.

Thirty minutes, free, no pitch. If your bigger problem is your operating numbers, I will point you at Forecast. If it is your marketing spend, we will talk about Almanac. If it is something else, I will tell you that too.

Book a free call